The video has already been gaining ground tremendously in different industries because when it considers sharing information. According to the study, 81% of businesses apply video for their marketing campaign. Interestingly, those who continue with the video have a 99% plan to go ahead with it. Furthermore, it also reveals that people watch videos for an average of 1.5 hours every day. 

The tremendous popularity of video is an indication of its importance and shared across the internet. With that end in view, the content must be user-friendly and accessible as far as applicable. For this reason, if you have incorporated video as your marketing strategy, it is time to collaborate with the transcription service.

Can Video Really Vital To Transcribe? 

The answer is a resounding yes. Transcription of video is helpful for the audience and creators. A quality transcription has the power to enhance the user experience significantly, and it is instrumental in making the video more accessible, especially for people with disabilities. Besides, it can enhance the SEO ranking. 

Reasons Why You Need Video Transcription For Business 

It is undeniable that video transcription has a profound impact on business. Let us explore :

Enhance Accessibility

According to the reports published by the WHO (World Health Organization), more than 446 million people across the length and breadth of the world have hearing disabilities. 

According to the study, among them, 10 million people live in the US. Having this grim scenario significantly warranted that those people can access and understand your content, too.

In this situation,  transcription service is the best bait to remedy the situation. Furthermore, at the time of transcribing your video, you can download the transcript as a form of SRT file and include a caption in it that can further improve accessibility.

It is a convenient way for your video transcription to convert the preferred language of the audience, which can certainly increase the viewership. Further, it provides great help for non-English speaking audiences where transcription helps them by converting into their desired native languages

Enhance User Experience

According to a study, it is found that people love to watch videos regarding a product rather than read about the product. Despite that, some audiences prefer to read. In this situation, video transcripts offer the solution for both.

Users may forget to bring earbuds in a sound-sensitive ambiance. In this situation, video transcription can help the audience to read the content with the assistance of audio. 

There is a provision that the transcription permits the audience to skim content before they can start watching the video. Therefore, the onus of the organization is to make the video more consumable, resulting in a memorable experience on the part of the audience. 

Improves Search Engine Ranking 

Transcripted video content provides a boost for SEO. By employing transcription, Google can crawl the entire text of your video or audio content, leading to favourable organic search results. Interestingly, there is a chance that your video ranks higher in YouTube results, provided you provide a full-text transcription. Therefore, it is documented that searchable high-quality video transcripts can help the ranking of SEO on your website. 

Better Product Value  

It may so happen that you provide part of a paid product that includes a paid access webinar. In this case, you can easily enhance the product value through video transcription. In doing so, include the transcription that is a part of the main product. Whichever way you can adopt, video transcription indeed helps your revenue increase. 

Many Uses Of Transcription  

Many companies do not have much time to write content regularly. In this situation, repurposing is the ideal option, and it is a technique that is frequently used in content marketing. Therefore, high-quality transcripts can be used and shared on other platforms. Video transcription service is, therefore, an asset that can have multiple uses. 

Wrapping Up  

It is well-documented that video transcription is incredibly beneficial for business. It has the power to rank your SEO, increase considerable revenue, and connect with a diverse audience across the length and breadth of the world. Finally, it can help an organization's reputation and growth significantly.